Industrial Technology Research Institute (English abbreviation: ITRI) undertook the Ministry of Economic Affairs' smart circulation service promotion project and used AIoT technology to develop a number of smart service application solutions. From 2022 to 2023, ITRI will promote a "virtual store and digital coupon" service plan that integrates virtual and real, assisting HOTEL 1929 and Blue Café in Singapore, MOODBOARD, Joy & Peace, and ZINO in Malaysia, as well as Pt Palu Mitra Utama and SURYA JAYA in Indonesia. Overseas players such as HOUSEWARE and Thailand's Wide Faith Group have established 3D panoramic digital stores.
These 3D panoramic digital stores allow consumers to visit physical stores online without wearing virtual reality glasses, and enjoy a variety of value-added services, providing an online shopping experience as if they were in an actual store. This solution can also connect shopping platforms, product interaction, digital coupons and other services to enhance the sense of interactivity and create a new virtual and real shopping channel between physical retail and traditional online shopping. Business operators collect consumer interaction data through virtual stores to optimize marketing strategies and improve sales efficiency.
In addition, ITRI also assists Taiwanese technology service providers, such as Wanyi International’s FB live broadcast assistant, livebuy smart on-demand system, and Ashenkusi’s 60-second short video OMO multi-channel sales platform (Just60sec), to leverage ITRI’s expertise in overseas markets Resource expansion capabilities and effective use of resources.

In 2024, ITRI will further launch smart service solutions for Southeast Asia based on the results of the previous two years. This expansion mainly targets chains or multinational groups that have served before, including Star under the Singapore HOTEL 1929 Group, LORENZO sofa stores in Malaysia, Everbest and Amori fashion shoe and bag stores under the MOODBOARD Group, and Kinmen Wang Dafu Yiyigen in Singapore. Agent stores.
The core capabilities of ITRI's "virtual store" solution include 720-degree full-scene spatial calculation, ultra-high-precision maps, powerful environmental understanding and immersive rendering. During the verification period, ITRI can provide free relevant scene shooting and platform services to the industry. The industry only needs to provide the scene and digital introduction data (text, pictures, audio and video) of the products on the shelves to build a 3D virtual online viewing mode. After the verification period is over, a paid subscription plan will be provided for industry reference to reduce the cost of introducing smart service solutions. ITRI stated that this "virtual store" is an innovative service solution in line with diverse industries, which will help enhance the digital technology service capabilities in Southeast Asia and promote cross-border product sales cooperation. It sincerely welcomes more overseas businesses to participate and jointly explore the integration of virtual and real. of infinite possibilities. Business operators who are interested in cooperation are welcome to browse the following website link. Please contact the ASEAN OMO Smart Retail Portal at http://www.omoasean.com, and a dedicated person will be at your service. Everbest Virtual Store Link Portal https://www.bizlion.com.tw/arplatform/Front/Store/Detail?projectGid=AA146201-A4B6-4110-BA79-16D3BF9AA15C Pt Palu Mitra Utama Virtual Store Link Portal https://www. bizlion.com.tw/I/4EyR5K SURYA JAYA HOUSEWARE Virtual Store Link Portal https://www.bizlion.com.tw/I/4rXvYK Joy & Peace The Gardens Virtual Store Link Portal https://www.bizlion.com. tw/I/BPWib5 MOODBOARD virtual store link entrance https://www.bizlion.com.tw/I/AsES7x International livebuy intelligent on-demand system https://livebuy.tv/my Aishen Kusi Just60sec short video platform http //www.just60sec.com/ASEAN OMO smart retail portal website link http://www.omoasean.com/

